- Create Lasting Impressions If Done Right. …
- Are Incredible Face-To-Face Marketing Events. …
- Lead Generation Potential. …
- Target Audiences Result In Direct Sales Opportunities. …
- Are Cost-Effective Networking and Advertising. …
- Level The Marketing Field.
- potential increase in sales
To exhibit your products to the right market and individuals with the right income is an excellent way to promote your business and the products and services that you offer. They are also a great way to network with other industry members and grow your customer base. … An exhibition is the same, except the audience is normally the general public. And the luxury gala your target market is individual with higher income, more disposable income and individual who are consumers of health and beauty, art and so much more.
A gift suite is a location where companies give products to celebrities in exchange for the celebrity taking a photo with the product or on a red carpet while standing in front of a press wall displaying company logos
Companies that are trying to build brand recognition or maintain a premier position in the market like to be associated with celebrities and other persons with significant social status. Fans of a celebrity are likely to look favorably on products or services associated with that person, therefore products and services associated with a celebrity have the ability to grow their customer base by simply associating their brand with the celebrity. The concept of the gifting suite dates back to the 1990s, created to service presenters and performers backstage at award shows.
Most gifting suites take place in Hollywood during award weeks. The primary award shows are the and Emmys, Oscars, Grammy and BET.
During the week before these shows, there are often up to ten gifting suites operating independently from the event itself. During other award weeks like the Golden Globes, Screen Actors Guild Awards and the VMAs there will also be gifting suites.
Official gifting suites are contracted by award shows and Hollywood events and exist in a location on-site and backstage. They work in an official capacity with the show’s production and talent. Events like the Oscars, Screen Actors Guild Awards, and Golden Globes do not currently host any official gifting suites at their events.
A gift suite is a location where companies give products to celebrities in exchange for the celebrity taking a photo with the product or on a red carpet while standing in front of a press wall displaying company logos.
Benefits of Gifting suit: This is where Celebrities actually succeeds where others can not do the same. By creating a peaceful environment in which celebrities can explore a product and get to know it better, we help brands to forge a personal connection with stars, influencers, media and the right higher income buyers.
Consumers are proven to follow the trends of celebrities and embrace the products that those they admire to use – on screen and off screen. A celebrity seen with a brand provides a perceived endorsement presence that can impact sales and increase consumer awareness of the brand.
And there are just so many ways to leverage that endorsement for press and social media, or even to open new retail doors.
- Celebrities can be targeted to influence and appeal to the brand’s core demo.
- Celebrities are PR friendly, providing content for public relations story development.
- Celebrities are often photographed by paparazzi, leading to additional exposure with seeded product.
The Celebrity Swag Bag
Celebrity gift bags at events are one of the easiest ways to get the brand into multiple celebrities’ , the right buyers, individual with high income’s hands and so much more.
Brands of all categories benefit from the recognition and popularity products gained from the brush of celebrity fame from these gift bags given to celebrities at almost every Hollywood event. The media will also help spread the word of these products.
Many brands honor being chosen as an Oscar or Sundance worthy talent bag item for the press leveraging ability to say a certain celebrity has been given – or chosen – the brand which helps raise awareness of the brand.