Here are some key questions we ask our advertisers:
- Objective and Goal:
- What is the primary goal of the commercial (e.g., increase brand awareness, promote a specific product, drive website traffic, generate leads)?
- Who is the target audience for the commercial?
- What message or call to action do you want to convey to the audience?
- Brand Identity:
- Can you provide brand guidelines, including logos, colors, and fonts, to ensure brand consistency in the commercial?
- What is the unique selling proposition (USP) or key value proposition of your product or service?
- Content and Script:
- Do you have an existing script or concept for the commercial, or would you like assistance in developing one?
- Are there specific features or benefits of your product or service that should be highlighted?
- Visual Style and Design:
- What visual style or theme do you envision for the commercial (e.g., modern, vintage, animated, live-action)?
- Are there specific images, graphics, or video footage that should be included?
- Do you have any design preferences for titles, captions, or on-screen text?
- Voiceover and Music:
- Do you want to include a voiceover narration? If so, should it be male or female, and what tone or style are you looking for?
- Would you like to incorporate background music or sound effects? What mood or atmosphere should the music convey?
- Length and Format:
- Is the commercial strictly limited to 30 seconds, or is there some flexibility in the duration?
- Do you have any specific format requirements (e.g., HD, 4K, widescreen)?
- Call to Action (CTA):
- What action do you want viewers to take after watching the commercial (e.g., visit a website, call a phone number, make a purchase)?
- Should the CTA be prominently featured in the commercial?
- Budget and Timeline:
- What is your budget for producing the commercial?
- What is the desired timeline for completing the project and launching the commercial?
- Distribution Channels:
- Where do you plan to air or distribute the commercial (e.g., television networks, social media, website)?
- Are there specific technical requirements for different distribution platforms?
- Feedback and Revisions:
- How many rounds of revisions or edits are included in the project scope?
- Who will be the primary point of contact for providing feedback and approvals during the production process?
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