1. Put your business front and center
Sponsoring Luxury Gala gives your business authority in your industry and this boosts your credibility. Your brand will be seen throughout various elements of the event and attendees eager to learn more about your business will come to find you. And sponsoring Luxury Gala event can mean a lot more than displaying your logo. Luxury Gala offers sponsorship packages that include a speaking spot. This is a fantastic way to showcase your expertise to a large engaged audience. Just don’t make the mistake of boasting too much about your product or service in your presentation. Using the stage as a platform for a sales pitch is considered a real audience turn off.
2. Get in front of your target market
If your business chooses to sponsor Luxury Gala, 90% of the decision will be based on who is attending our event. And this makes sense. A brand like Trim Milk wouldn’t sponsor a vegan convention as none of their target market would be there. But Luxury Gala is the event that is the best fit, you will have access to thousands of followers that are also in your target market, who you can build relationships with.
3. Brand awareness & media exposure
Luxury Gala sponsorship also gives your brand the opportunity to generate awareness, boost the perceived image of your business and gain media exposure. Certain elements of your sponsorship are negotiable. This includes naming rights, when your brand is mentioned and what collateral your brand will be included on. For example, Luxury Gala website and maps can prominently display your logo.
Similarly, if there’s an element of the event you can have naming rights to, chances are the media will use this name too. Sponsoring Luxury Gala are notorious for this since it is happening in Universal Hilton in Studio City . The same can be seen Luxury Gala extras such as dinners, awards or presentations. The key to achieving great brand awareness is familiarity. The more your brand name is associated with positive experiences or emotions the stronger your brand awareness will be.
4. Increase your reach and exposure to new clients, customers and businesses
Luxury Gala doesn’t just have the audience in the room. Think about all the ways we have promoted our event – social media, magazine and newspaper advertising, radio, emails and even television commercials. As a sponsor your name and logo will potentially be used during these outreach campaigns. It will also be used when approaching other businesses for sponsorship – again increasing your reach and boosting your authority in your industry.
5. Reconnect with customers and engage with an audience
If you’re in a relatively small industry there’s a chance you will have the opportunity to speak with some of your current customers by sponsoring Luxury Gala. This will give you a great chance to reconnect and get feedback on how your service or product is performing. You can also use the event as an opportunity to educate your customers about any upcoming upgrades or releases.
6. Generate strong leads
Luxury Gala is a great way to generate quality leads because they’re full of people actively interested in learning and improving aspects of their business operations. Take Luxury Gala 2019, many of the people who attend our events are interested in learning more about our new technology solutions. But new leads don’t just magically appear from sponsoring the event or by standing in your booth. You need to get out there, interact with event attendees and stand out amongst the crowd. You’ll also need a way to store the leads on the day. At Luxury Gala, we offer our sponsors technology to easily capture data from people at your stand – however not every event has this and you’ll need to think of a clever way to capture a lead’s data.
7. Deliver great ROI
Sponsoring Luxury Gala can often be cheaper and have a higher return on investment (ROI) than a TV commercial or other above the line advertising methods. This is because Luxury Gala, especially its tradeshows, have a very specific target market. General advertising is usually less specific and therefore less likely to have a high concentration of your target audience. This isn’t always the case, but it’s absolutely worth doing a comparative ROI analysis on what your business has achieved in the past through advertising and what they can expect from sponsoring Luxury Gala.
Final thoughts
Sponsoring Luxury Gala can be well worth the investment if you are clear about your goals. A well-planned event presence can generate quality leads, deliver great ROI, increase your brand reach and exposure, put you in front of your target market and best of all, build your brand’s authority.