The Miss West Coast & California United States Pageant
Empowering Purpose. Building Leaders. Creating Legacies.
Welcome to the West Coast’s premier pageant system—a 40-year legacy dedicated to more than just a crown. Directed by the award-winning Tara Rice, the Miss West Coast & California United States Pageant is a “double crowning” event that serves as a prestigious preliminary to the United States National Pageants in Las Vegas.
Our Mission
We believe in the power of a platform. Our system is designed to celebrate intelligent, service-minded women from all walks of life. We focus on:
- Community Advocacy: Every titleholder champions a personal cause, using her voice to create meaningful change.
- Self-Development: We provide free professional coaching, public speaking training, and leadership workshops to ensure every contestant grows in confidence.
- Career Opportunity: With a focus on the entertainment industry, our winners receive modeling and talent agency contracts, photo shoots, and red-carpet appearances.
Divisions for Every Stage of Life
From our youngest stars to our accomplished professionals, we offer eight competitive divisions:
- Princess: Ages 4–7
- Little Miss: Ages 8–9
- Pre-Teen: Ages 10–12
- Jr. Teen: Ages 13–15
- Teen: Ages 16–17
- Miss: Ages 20–29
Ms. / Ms. Woman: Ages 25+ (Single, Divorced, or Widowed)
Mrs.: Married Women balancing family, career, and service.
Led by Excellence
Under the direction of Tara Rice—a SAG-AFTRA actress, dancer, and veteran of the entertainment industry for over 26 years—the West Coast Pageant offers an unmatched level of mentorship and professional networking.
