Vida Craddock, the visionary founder of JustVida, LLC, is an influential figure in the fashion industry, with a career spanning over 25 years. Her innovative and diverse portfolio includes jewelry, handbags, clothing, and even home decor, showcasing her artistic flair and attention to detail. From the very beginning,

Vida has been committed to pushing boundaries and creating unique fashion experiences. She has successfully established herself as a renowned fashion designer, introducing signature perfumes and men’s cologne that captivate the senses and reflect her distinctive style. One of Vida’s notable accomplishments is her groundbreaking work in lingerie design. Recognizing the need for a supportive and comfortable bra for women with larger breasts, she embarked on a journey to develop a revolutionary designer bra. As we speak, her dedicated team is diligently working on perfecting this supportive system, which promises to redefine comfort and style for many.

JustVida’s creations have graced the runways of prestigious fashion events worldwide, including LA Fashion Week, New York Fashion Week, and London Fashion Week. Vida’s designs have garnered praise and admiration from fashion enthusiasts and critics alike. Her ability to effortlessly blend elegance, sophistication, and avant-garde aesthetics has made her a go-to designer for countless celebrities. Notable personalities, including Macy Gray, Dr. Maria Shriver, Leonardo DiCaprio, Tyra Banks, and Brandi, have entrusted Vida to create breathtaking looks that complement their individual styles. Her creations have not only enhanced their appearances but also served as powerful expressions of personal identity and creativity.

Vida Craddock’s unwavering dedication to her craft and relentless pursuit of excellence have earned her a prominent place in the fashion industry. She continues to captivate the world with her artistic vision, creating a legacy that resonates with fashion enthusiasts and inspires aspiring designers worldwide. With every new collection and groundbreaking innovation, Vida redefines the boundaries of fashion, leaving an indelible mark on the industry she loves.

I am Vida Craddock,
Brand name “Just Vida”
I have at least 15-20 years. Movies, Music, Fashion, and Casting. I had a casting agency early 2000’s, I casted for Mission Impossible 3, Fat Albert, Intolerable Cruelty, and so many more.
My Stage experience is,
I am in IMDB for Sex Politics and Cocktails 2002 a Julian Hernandez and actress Marisa Petroto film and Tv actress. I was Wardrobe for this movie. I worked with Ed Bagley Jr. in 2012 on the stage play that made history of Cesar Chavez, i was 1 of 2 for the wardrobe & costume design in this fabulous stage play.
I have designed and sold Designs by Vida’s one of a kind designs to many. projects for Snoop, Dr Dre, Macy Grey. I have sold products to Leonardo ‘Di Caprio, Tyra Banks, and given a purse to Arnold Schwarzenegger to give to Maria Shriver.
My most recent achievements is my new perfume line called “JustVida”  that will be at the 2020 February Oscars Gifting suite, and my new bra line called “Vida” which the team that I am working with is the same team that has worked closely with Victoria Secrets and Third Love. The fitting for the actual bra is December 13th 2019..
Think it, dream 2020 is it