Noush is a luxury fine jewelry brand based in Los Angeles, California, dedicated to celebrating the beauty of individuality and personal style. We believe that every customer should have the freedom to express their unique taste through custom-designed jewelry. Each piece is meticulously crafted in our Los Angeles studio using state-of-the-art 30 technology, ensuring precision and quality. We hand-select and

hand-set every diamond and gemstone, guarantee- ing that each piece is not only exquisite but also durable and lasting. At Noush, we combine innovative techniques with a personal touch to create jewelry that truly reflects you.

Founded by Anousha Razavi, a Persian-Canadian designer based in California, Noush is a luxury jewelry brand that celebrates individuality. With over a decade of experience in international luxury jewelry, Anousha is a highly skilled designer who seamlessly blends artistry with entrepreneurial vision.

She holds two master’s degrees, including one in Design Strategy from Politecnico di Milano, where she refined her ability to merge creativity with business insight. She further honed her craft at the prestigious Creative Academy, the exclusive training institution of the Richemont Group, mastering the art of high luxury jewelry, watches, and leather goods.

Anousha’s journey led her to Mont Blanc in Paris, where she developed her signature style—infusing beauty, luxury, and personalization with meticulous attention to detail. She later moved to New York City, contributing her expertise to Tiffany & Co.’s Manhattan design studio, before taking on the role of Head of Design at Maison Birks, Canada’s premier jewelry house. Over five years, she crafted some of the brand’s most iconic collections.

Her exquisite designs have adorned Queen Elizabeth II, Queen Rania of Jordan, the Duchess of Cambridge Kate Middleton, and the Duchess of Sussex Meghan Markle. Her work has been showcased in Forbes, Harper’s Bazaar, Elle, InStyle, Fashion Magazine, Marie Claire, Velvet, and Coveteur. In 2018, she was awarded the prestigious Gold Award in the Jewelry category at the A’ Design Award.

With Noush, Anousha continues to redefine luxury jewelry, creating timeless pieces that embody elegance, craftsmanship, and personal expression.