Fashion Designer

ROSY
AHLUWALIA,

FASHION DESIGNER PROMOTES KHADI AS THE GAME ‘
CHANGER IN THE FASHION INDUSTRY

 

Rosy Ahluwalia is a veteran Fashion Designer and Founder of Dikha Khadi and is known for her classic work in the Fashion Industry and also, in designing for Bollywood. Fashion was ingrained in her head since childhood. She always dreamt big and wanted to reach the summit with her design collection. She was a Connoisseur and began with her
collection under the name of “Rosy’s Archade” almost 20 years ago. It was her passion to introduce her collection far and wide and specially believed in promoting original Indian Khadi fabric globally. She was the first person
from India to introduce her collection in taking #DikhaKhadigloballyKhadi is a national pride and this initiative by Prime Minister Shri Narendra Modi ’s message to be self-reliant in promoting
“Make in India” products like Khadi, Rosy Ahluwalia has made it her personal journey in promoting Khadi worldwide as a proud Indian. Khadi is Indian Textile Heritage and Khadi
is not only a textile but a fashionable movement. As a Fashion Designer, it has been her endeavor in curetting a platform for
eminent and aspiring next generation designers. In fact,
Khadi played a very important role during our Freedom
movement. So, she feels Khadi movement is a novel concept
in promoting sustainable fashion in India and worldwide. Rosy Ahluwalia has a great taste about colors and natures
beauty that God has created, the tones and colors of owners
and the seven rainbow colors exactly as that of the seven
notes of music. So just like the melody of a song and in
harmony, she ensures that all her costumes also have the
same harmony of colors makes it alive. She has presented her designs in India as well as the
international platform. She has shown her talent and creative
work on the platform of various shows such as IIFD
Show, Malaysia Royal Show, Mercedes Fashion Week
, Ludhiana Fashion Week, India Fashion Week, Dubai to namet is not as simple as it seems, as it involves choosing the
right type of layouts and furnishings, the right choice of
shades, style of furniture and apt arrangement of objects
and so she basically decorates the space. It is the art and
science of making an external and internal space more
attractive and functional for its inhabitants and she ensures
each room of the home that needs a particular detailing.
a few. She is the name to reckon in the Fashion Industry. She
is also a Bollywood Costume Designer and fashion
connoisseur and was fortunate in creating history by
reaching out to the world with her unique designing
sensibilities and innovative fashion techniques. Her design
costumes were used in many Bollywood movies, videos, and
appeared in many TV Channels like MTV, ZEE, AAJTAK,
INDIA NEWS and many more. Her work on KHADI collection
has been acknowledged in taking it to another level.She has been the flag bearer in the Khadi revolution with her
innovative concept of Khadi in bridal couture. Khadi being a
pure organic fabric, it is easy to put all creative and
innovative design ideas with hand embroidery, Zari work,
color tones that make Khadi as a classy and charismatic
expression occupying a centralized position as glamorous
and sophisticated in the Bridal Couture collection and
lehengas. Khadi offers a unique blend of Indian sensibilities,
cultural richness and glamorous simplicity. She ensured in
redening the meaning of fashion by fusing the values of
culture and tradition with that of a modern outlook in the
subtlest of manners. Rosy Ahluwalia specializes in Fusing Khadi fashion with
interiors that allow her to make the house to become a
home, when it is beautifully amalgamated with her thoughts
and designs. The house itself speaks for who you are as a
person when each room exudes a unique personality. Most
people tend to neglect home décor and her endeavor is to
make a little home makeover that would bring inner peace,
love and happiness creating a huge difference in our lives. It is not as simple as it seems, as it involves choosing the
right type of layouts and furnishings, the right choice of
shades, style of furniture and apt arrangement of objects
and so she basically decorates the space. It is the art and
science of making an external and internal space more
attractive and functional for its inhabitants and she ensures
each room of the home that needs a particular detailing. She has been an inspiration for the revolutionary bridal
design in fashion and accessories like she did with Voylla
Jeweler. They have been her great supporters and most of
their jeweler accessories were designed from her collections
in her shows and campaigns, both in Bridal design
collection where all the accessories would be designed from
these bridal costumes. There has been lots of Bridal photo
shoots with her collection and working on such shoots has to