ROSY
AHLUWALIA,

FASHION DESIGNER PROMOTES KHADI AS THE GAME ‘
CHANGER IN THE FASHION INDUSTRY

Rosy Ahluwalia is a veteran Fashion Designer and Founder of Dikha Khadi and is known for her classic work in the Fashion Industry and also, in designing for Bollywood. Fashion was ingrained in her head since childhood. She always dreamt big and wanted to reach the summit with her design collection. She was a Connoisseur and began with her collection under the name of “Rosy’s Archade” almost 20 years ago. It was her passion to introduce her collection far and wide and specially believed in promoting original Indian Khadi fabric globally. She was the first person from India to introduce her collection in taking #DikhaKhadigloballyKhadi is a national pride and this initiative by Prime Minister Shri Narendra Modi ’s message to be self-reliant in promoting “Make in India” products like Khadi, Rosy Ahluwalia has made it her personal journey in promoting Khadi worldwide as a proud Indian. Khadi is Indian Textile Heritage and Khadi is not only a textile but a fashionable movement. As a Fashion Designer, it has been her endeavor in curetting a platform for eminent and aspiring next generation designers. In fact, Khadi played a very important role during our Freedom movement. So, she feels Khadi movement is a novel concept in promoting sustainable fashion in India and worldwide. Rosy Ahluwalia has a great taste about colors and natures beauty that God has created, the tones and colors of owners and the seven rainbow colors exactly as that of the seven notes of music. So just like the melody of a song and in harmony, she ensures that all her costumes also have the same harmony of colors makes it alive. She has presented her designs in India as well as the international platform. She has shown her talent and creative work on the platform of various shows such as IIFD Show, Malaysia Royal Show, Mercedes Fashion Week , Ludhiana Fashion Week, India Fashion Week, Dubai to namet is not as simple as it seems, as it involves choosing the right type of layouts and furnishings, the right choice of shades, style of furniture and apt arrangement of objects and so she basically decorates the space. It is the art and science of making an external and internal space more attractive and functional for its inhabitants and she ensures each room of the home that needs a particular detailing.

a few. She is the name to reckon in the Fashion Industry. She is also a Bollywood Costume Designer and fashion connoisseur and was fortunate in creating history by reaching out to the world with her unique designing sensibilities and innovative fashion techniques. Her design costumes were used in many Bollywood movies, videos, and appeared in many TV Channels like MTV, ZEE, AAJTAK, INDIA NEWS and many more. Her work on KHADI collection has been acknowledged in taking it to another level.She has been the flag bearer in the Khadi revolution with her innovative concept of Khadi in bridal couture. Khadi being a pure organic fabric, it is easy to put all creative and innovative design ideas with hand embroidery, Zari work, color tones that make Khadi as a classy and charismatic expression occupying a centralized position as glamorous and sophisticated in the Bridal Couture collection and lehengas. Khadi offers a unique blend of Indian sensibilities, cultural richness and glamorous simplicity. She ensured in redening the meaning of fashion by fusing the values of culture and tradition with that of a modern outlook in the subtlest of manners. Rosy Ahluwalia specializes in Fusing Khadi fashion with interiors that allow her to make the house to become a home, when it is beautifully amalgamated with her thoughts and designs. The house itself speaks for who you are as a person when each room exudes a unique personality. Most people tend to neglect home décor and her endeavor is to make a little home makeover that would bring inner peace, love and happiness creating a huge difference in our lives. It is not as simple as it seems, as it involves choosing the right type of layouts and furnishings, the right choice of shades, style of furniture and apt arrangement of objects and so she basically decorates the space. It is the art and science of making an external and internal space more attractive and functional for its inhabitants and she ensures each room of the home that needs a particular detailing. She has been an inspiration for the revolutionary bridal design in fashion and accessories like she did with Voylla Jeweler. They have been her great supporters and most of their jeweler accessories were designed from her collections in her shows and campaigns, both in Bridal design collection where all the accessories would be designed from these bridal costumes. There has been lots of Bridal photo shoots with her collection and working on such shoots has to